This Cookie Policy describes how Smartreview AI Pvt Ltd (CIN: U62091KA2026PTC223899) ("Smartreview AI", "we", "us" or "our") uses cookies and similar technologies to collect personal data, enhance your experience on the Site (as defined in our Terms & Conditions), secure your account, monitor Site usage, and deliver relevant content and advertising. By using our Site, you consent to the use of cookies in accordance with this policy, as permitted by applicable law.
Personalization, analytics, and advertising cookies (detailed below) are optional, and you can modify your settings for these categories at any time using the Cookie Preferences link in the Site footer or the cookie banner displayed on your first visit.
For details on how we process the personal data collected through cookies, see our Privacy Policy.
01
Cookie Definition
A cookie is a small text file placed on your device that helps us recognize you and remember your preferences on the Site. Cookies may also be set by third-party websites or services that provide content on the page you are visiting. In addition to cookies, we use similar technologies such as web beacons, pixel tags, clear GIFs, local storage, session storage, and software development kits (SDKs) - referred to collectively in this policy as "cookies".
We collaborate with various partners for security, support, analytics, marketing, and advertising, which are detailed in the sections below.
02
Types of Cookies Used by Smartreview AI
Smartreview AI uses the following types of cookies:
Session Cookies.
Temporary cookies that are deleted when you close your web browser.
Persistent Cookies.
Cookies that remain on your device until they expire or are manually deleted.
First-Party Cookies.
Cookies that are set by us (the smartreviewai.io domain and its subdomains).
Third-Party Cookies.
Cookies set by third parties that may access information collected on the Site.
03
How Smartreview AI Uses Cookies
3.1 Necessary Cookies
These cookies are required for the Site to function. They cannot be opted out of and are automatically placed on your device when you visit the Site.
Source
Purpose
Retention Period
Smartreview AI
Account authentication, login session, and core Site functionality.
Session - 13 months
Smartreview AI
Security tokens (CSRF protection) and session integrity.
Storing your cookie consent preferences and surfacing the cookie banner.
6 months - 12 months, depending on jurisdiction
Sentry (or equivalent error monitoring)
Error logging and performance monitoring to maintain Site reliability.
Session
3.2 Personalization Cookies
These cookies tailor your experience on the Site. You may opt out at any time using your Cookie Preferences.
Source
Purpose
Retention Period
Smartreview AI
Remembering your role (buyer or Customer/Partner), language, region, and content preferences.
12 months
Smartreview AI
Pre-filling forms so you do not have to enter the same information twice.
12 months
LinkedIn
Authentication, geolocation, device, and IP address when you choose to sign in with your LinkedIn account.
6 hours - 2 years
Google (Sign-In)
Authentication when you choose to sign in with your Google account.
Session - 2 years
Microsoft (Sign-In)
Authentication when you choose to sign in with your Microsoft account.
Session - 2 years
Intercom (or equivalent support platform)
Providing in-product chat support and feedback.
7 days - 9 months
3.3 Analytics Cookies
These cookies help us identify and fix errors, understand Site usage and performance, test features, and analyze how visitors arrive at and use the Site. We request opt-in consent for analytics cookies that collect personal data. You can opt out at any time and continue browsing normally.
Source
Personal data collected
Retention Period
Google Analytics 4
Aggregated Site usage statistics; we use IP masking so that no personally identifiable information is collected.
Session - 14 months
PostHog (or equivalent product analytics)
Session activity, feature usage, device type, and IP address used to understand how the buyer and vendor platforms are used.
Session - 12 months
Hotjar (or equivalent session-replay tool)
Anonymized session recordings and heatmaps; sensitive fields are masked.
Session - 12 months
Segment (or equivalent customer data platform)
Routing of analytics events between Smartreview AI and approved downstream tools.
Session - 12 months
3.4 Advertising Cookies
These marketing cookies allow us and our partners to deliver targeted content to you. We request your consent to use these cookies, and you can opt out at any time using your Cookie Preferences. We do not use advertising cookies to target audiences under 18 years of age.
Source
Purpose
Retention Period
Google Ads / DoubleClick
Retargeting and measuring ad performance across the Google Display Network. Information collected includes an identifier and sometimes geolocation, device type, and IP address.
Up to 2 years
LinkedIn Insight Tag
Retargeting and conversion measurement for LinkedIn campaigns. Information collected includes an identifier and sometimes geolocation, device type, and IP address.
Up to 180 days
Meta (Facebook) Pixel
Retargeting and conversion measurement for Meta platforms.
Up to 90 days
HubSpot
Identifying preferences so we can personalize marketing emails and Site content. Information collected includes Site visits, geolocation, device type, and IP address.
Session - 10 years
Reddit Pixel
Retargeting and conversion measurement for Reddit campaigns.
Up to 12 months
We may add or remove cookie partners from time to time. The current list of active cookies and partners is always available via the Cookie Preferences link in the footer.
04
Managing Your Cookie Preferences
You can manage cookies in the following ways:
Cookie Preferences.
Click the "Your Privacy Choices" link in the Site footer (or re-open the cookie banner, which includes both "Accept All" and "Reject All" buttons) at any time to enable or disable Personalization, Analytics, and Advertising cookies. Necessary cookies cannot be disabled because the Site cannot function without them.
Browser Controls.
Most modern web browsers provide settings that allow you to block or delete cookies. Please refer to your browser's 'Help' or 'Settings' documentation for specific instructions. Note that blocking all cookies may impact the functionality and security features of the Site.
Mobile Devices.
You can reset your advertising identifier or limit ad tracking in your device settings (iOS and Android).
Industry Opt-Outs.
You can opt out of interest-based advertising from many participating advertisers via the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org).
Disabling certain cookies may affect the functionality of the Site, including the ability to stay logged in, save preferences, or access certain features.
05
Global Privacy Control and Do Not Track
Smartreview AI recognizes and honors Global Privacy Control (GPC) signals as a valid opt-out request for the sale or sharing of personal information under the California Consumer Privacy Act (CCPA/CPRA) and equivalent laws. For instructions on enabling GPC, visit globalprivacycontrol.org.
Smartreview AI does not currently respond to browser-based "Do Not Track" signals because there is no industry consensus on how such signals should be interpreted.
If your cookie banner choices conflict with a GPC signal, we will honor the GPC signal where required by law.
06
Jurisdiction-Specific Notes
India (DPDP Act, 2023).
Where required, we obtain your consent before placing non-necessary cookies on your device, and you may withdraw consent at any time via the Your Privacy Choices link. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal. For significant changes to our cookie practices, we will provide direct notice via a Site pop-up or email.
EEA, UK, and Switzerland (GDPR / UK GDPR / ePrivacy).
Non-necessary cookies are placed only with your prior, informed consent collected through our cookie banner. You may withdraw consent at any time. The legal basis for necessary cookies is our legitimate interest in operating and securing the Site. For significant changes, users will be provided with direct notice (e.g., via pop-up or email).
California (CCPA/CPRA).
You may exercise your right to opt out of the sale or sharing of personal information through the "Your Privacy Choices" link or by sending a GPC signal.
07
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. The "Last updated" date at the top of this policy will reflect the most recent revision. Continued use of the Site after publication of an updated policy constitutes acceptance of the changes.
08
Contact Us
If you have questions or concerns regarding our use of cookies, please contact us at:
Smartreview AI Pvt LtdCIN: U62091KA2026PTC223899Address: H.No B-2, 15th Cross, Bommanahalli, Bangalore, Karnataka, India - 560068.
